How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience.
Ask questions like: What do they want to know about? What will resonate with them?
This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.
Don’t have buyer personas in place for your business? Here are a few resources to help you get started:
- Create Buyer Personas for Your Business [Free Template]
- Guide: How to Create Detailed Buyer Personas for Your Business
- [Free Tool] Make My Persona: Buyer Persona Generator
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How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience.
Ask questions like: What do they want to know about? What will resonate with them?
This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.
Don’t have buyer personas in place for your business? Here are a few resources to help you get started:
- Create Buyer Personas for Your Business [Free Template]
- Guide: How to Create Detailed Buyer Personas for Your Business
- [Free Tool] Make My Persona: Buyer Persona Generator
2. Create your blog domain.
Next, you’ll need a place to host this post and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Choose a CMS.
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
HubSpot customers host web content via CMS Hub. Another popular option is a self-hosted WordPress website on a hosting site such as WP Engine. Whether you create a domain or a subdomain to start your blog, you’ll need to choose a web hosting service after you pick a CMS.
Do the math.
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8/10
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Read more85%
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Read more92%
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Read more2. Create your blog domain.
Next, you’ll need a place to host this post and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Choose a CMS.
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
HubSpot customers host web content via CMS Hub. Another popular option is a self-hosted WordPress website on a hosting site such as WP Engine. Whether you create a domain or a subdomain to start your blog, you’ll need to choose a web hosting service after you pick a CMS.
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